Jonathan Lansner has been the Orange County Register's business columnist since 1997 and has been part of the newspaper's coverage of the local business scene since 1986. He is a past national president of the Society for Advancing Business Editing and Writing and a 1979 graduate of the University of Pennsylvania's Wharton School.
Your observations of local commerce – and what you hear from family, friends, etc. – are just as legitimate as fancy calculations of a professor or an economic analyst.